Tet Rally Latvia inks a deal with Toyota Baltic
Tet Rally Latvia organiser RA EVENTS has inked a deal with the regional importer of Toyota cars in Lithuania, Latvia, and Estonia – Toyota Baltic, engaging into a partnership to further strenghten successful operations prior and during the Latvian debut on the world stage of rally. FIA World Rally Championship round in Latvia – Tet Rally Latvia – is scheduled to take a place on July 18-21. Now on, Toyota will be the Official car of the 2024 Tet Rally Latvia.
Toyota Baltic is set to provide at least two dozen vehicles for the event, ranging from everyday passenger cars to be used during the build-up phase ahead of the event, up to high-performance counterparts to fullfill sporting duties of “Safety” and “Zero” cars to ensure safe running of the event.
“After years of working with Rally Estonia, we are more than happy to see WRC stage coming to Latvia and we are excited to engage Latvians more into the WRC rally experience together with Tet Rally Latvia and support them in the execution of this world class rallying event. Rallying is in the core of our DNA – Toyota participates in rallies to test and develop new and better technologies – to build ever better cars for customers,” said Mika Elojärvi, President of Toyota Baltic.
“It is a remarkable cooperation we have engaged! Toyota is a well know brand long associated with the WRC, including such models as Celica, Corolla, and now Yaris – all fighting for the victories on ever challenging roads on the global rally stage! Today Toyota joins our Tet Rally Latvia family to be part of Latvia’s historic journey and our first event of the FIA World Rally Championship. You might imagine the long distances and challenging conditions the cars will be tested against whilst preparing and running the WRC event, and this is what makes our partnership even more staggering – no matter what the conditions, we can count on full reliability of Toyota cars,” said Raimonds Strokšs, Director of Tet Rally Latvia.
Tet Rally Latvia, round of the FIA World Rally Championship, is set to take place on July 18-21, 2024. The event is possible thanks to the support provided by Ministry of Education and Science, rally city Liepāja and capital city Rīga, as well as municipalities of Tukums, Talsi, and Kuldīga. Special thanks to general sponsor Tet, many thanks to our main sponsors Ramirent and Sportland, official car partner Toyota, as well as sponsors SIXT and BTA. Thanks to our partners Canon Biznesa Centrs Liepāja, DHL, Fristads, Latvijas Valsts meži and municipality of Dienvidkurzeme. Informative support provided by news portal DELFI and Sporta Avīze. Thanks to Tet Rally Latvia supporters AKROPOLE, Biķernieku trase, CSDD, Elnetworks, Flora, FN Serviss, Jānis Pūce, Löfbergs, MB Grupa, OCT Composites, Peltors, SignTech, Rentadisplay, Törley, as well as technical partner Sports Racing Technologies. Tet Rally Latvia is organised by RA Events alongside Speed Festival Kurzeme and Latvian Automobile Federation.